Oswego Residents Encouraged to Complete Community Survey
Aug 30, 2016 11:42AM ● Published by Steven Jack
Submitted photo by Tia Brooks
The Village of Oswego needs residents' help to identify the Village’s civic image through a community input survey.
The Village Board recently approved a $60,000 budget to work with a firm to help the village create/distinguish an identity through a regional positioning/branding plan.
In the coming months, Business Districts, Inc. (BDI) will work with the Village’s stakeholders, including the Village Board, staff, residents, and business owners to help identify and create an identity for the village. The work will be used to attract businesses, visitors, and new residents.
The scope of the project will include the following elements:
- Current logo review
- Review of current marketing methods
- Community survey/input
- Motto and tagline
- Branding and Identity Plan
- Marketing Strategy
- Graphic Design Templates
- Style guides
- Website content
- Length of the project
- Scope of implementation
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